One SEO tool I find extremely useful is the Search Engine Keyword and Backlink tracker over at DigitalPoint.
This online tool allows you to track the performance of individual web pages that you have optimised for specific keywords. So, say if you had optimised a page for "Mossburn Worm Farming", you would add the URL and keywords to the tool and then track your rankings on Google, Yahoo and MSN.
You can also track competitors rankings for the same (or other) keywords and view your ranking history over the last two years in a chart. This handy SEO tool also allows you to set up custom charts and the data can be exported as .csv file.
You can also track backlinks and PageRank.
The best part is it's free.
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